New Product Development for Dummies

New Product Development For Dummies is an informative guide for owners, managers, and new product teams in small, midsize, and large companies. The book describes how to excel in developing new products, from creating new product strategy, to anticipating the needs of the marketplace and generating ideas, to successfully executing the product launch. Readers will also learn about many of today's challenging issues, including how to collaborate with global partners, how to optimize technology development, and tips for start-up businesses and entrepreneurs.