Career Distinction: Stand Out by Building Your Brand

Top experts reveal the secrets to personal success through branding

Career Distinction explains the authors’ proven personal branding process and provides examples of incredibly successful professionals that will help readers not only survive, but thrive, in today’s dynamic and ultra-competitive workplace. Readers will learn to manage their brand and their online identities using innovative tools to differentiate their candidature and stand out from their peers. Readers will also benefit from inspiring case studies on successful career branding, as well as real stories of successful executives who have learned to build their careers like they would their businesses. This book is the instruction manual for creating a rewarding career in the new world of work.

William Arruda (Boston, MA) is a renowned "personal branding guru" and the founder of Reach, the world’s first personal branding consultancy. Kirsten Dixson (Exeter, NH) is an authority on building credible online identities for career success. She is a founding partner of Brandegor, and the Reach Branding Club.