圖書簡介"The goal of every successful manager is to generate the best return on equity possible - creating, in turn, long-term value for shareholders. The tools of every good manager are a thorough understanding of economic factors, measurement issues, and the principles of decision making" The integrative approach to accounting and finance found in Jamie Pratt's Financial Accounting in an Economic Context, Seventh Edition helps you acquire these essential tools so you can make proper decisions based on a complete financial picture. And its real-world cases, rooted in today's business environment, enable you to develop an intuitive grasp of the balance between economics, internal controls, international standards, and ethics in your decision making.
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