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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

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Green to Gold—How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage Green to Gold—How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

作者:Esty,Daniel C./Winston,Andrew S. 
出版社:John Wiley & Sons Inc
出版日期:2009-01-09
語言:英文   規格:平裝 / 380頁 / 2.5 x 15.2 x 22.9 cm / 普通級
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

內容簡介

From the Publishers Weekly review:
"Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "
 

詳細資料

  • ISBN:9780470393741
  • 規格:平裝 / 15.2 x 22.9 x 2.5 cm / 普通級
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