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Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World

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Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World

作者:Brinckerhoff,Peter C. 
出版社:John Wiley & Sons Inc
出版日期:2010-10-05
語言:英文   規格:精裝 / 15.9 x 23.5 x 2.5 cm / 普通級/ 再版
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圖書名稱:Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World

內容簡介

A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing

Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.

  • Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising
  • Goes beyond the hows and whys to include lots of hands-on advice and real-world examples
  • Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development

Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.

 

詳細資料

  • ISBN:9780470602188
  • 規格:精裝 / 15.9 x 23.5 x 2.5 cm / 普通級 / 再版
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