博客來《瞄準未來投資》（Bull’s Eye Investing）暢銷作者 約翰．墨登（John Mauldin）強力推薦：「本書展示出邁向成功投資與財富累積的絕佳路線圖！」
行為財務學一本通──別讓自己成為獲利的最大敵人
價值投資之父葛拉漢曾說過：「投資人最主要的問題，以及最大的敵人，很可能就是他自己。」遺憾的是，葛拉漢的話語至今依然屬實。
在《為什麼會賠錢？》裡，詹姆斯?蒙帝爾將帶我們踏上一段旅程，引領我們發現投資人最常見的行為挑戰及心理陷阱，包括情緒差異、控制的錯覺、過度自信、預測的愚痴、驗證偏誤、故事的誘惑、順從的誘餌……並提供消弭這些特徵的策略。過程中，蒙帝爾將告訴我們，在面對會拖垮投資獲利的行為偏誤時，世界上一些頂尖的投資家是如何處理的，好讓我們能從他們的經驗中學習。
本書有許多經過時間驗證的方法，能讓我們找出並避開投資偏誤的陷阱。只要遵循這些簡單的策略，你就能學會去克服在投資時所面對的最大敵人──你自己，也才能發揮自身的最大潛能，在市場上長期獲利！
A detailed guide to overcoming the most frequently encountered psychological pitfalls of investing
Bias, emotion, and overconfidence are just three of the many behavioral traits that can lead investors to lose money or achieve lower returns. Behavioral finance, which recognizes that there is a psychological element to all investor decision-making, can help you overcome this obstacle.
In The Little Book of Behavioral Investing, expert James Montier takes you through some of the most important behavioral challenges faced by investors. Montier reveals the most common psychological barriers, clearly showing how emotion, overconfidence, and a multitude of other behavioral traits, can affect investment decision-making.
‧Offers time-tested ways to identify and avoid the pitfalls of investor bias
‧Author James Montier is one of the world’s foremost behavioral analysts
‧Discusses how to learn from our investment mistakes instead of repeating them
‧Explores the behavioral principles that will allow you to maintain a successful investment portfolio
Written in a straightforward and accessible style, The Little Book of Behavioral Investing will enable you to identify and eliminate behavioral traits that can hinder your investment endeavors and show you how to go about achieving superior returns in the process.
本書中譯版《為什麼會賠錢？：弄懂投資最常見的16種心理陷阱》由財信出版。
作者簡介
詹姆斯．蒙帝爾（James Montier）
為波士頓投資公司GMO（Grantham Mayo Van Otterloo & Co.）資產配置小組的成員。在此之前，他曾是法國興業銀行全球策略部門共同首長，並在過去十年間，於Thomson Extel的評比調查中，多次獲選為年度最高評價的策略家。
蒙帝爾具有杜翰大學（University of Durham）講座學者與皇家藝術學會（Royal Society of Arts）會員的身分。媒體向來形容他是反對偶像崇拜者，也是直言不諱的獨行俠，其研究報告受到廣大投資人的熱烈追捧。
此外，蒙帝爾擁有三本引領市場的著作，分別是《行為財務學》（Behavioral Finance: Insights into Irrational Minds and Markets）、《行為投資》（Behavioral Investing: A Practitioners Guide to Applying Behavioral Finance）和《價值投資》（Value Investing: Tools and Techniques for Intelligent Investment）。
James Montier is a member of GMO’s asset allocation team. Prior to that, he was the co-Head of Global Strategy at Societe Generale and has been the top-rated strategist in the annual Thomson Extel survey for most of the last decade. Montier is the author of three market-leading books, Behavioral Finance: Insights into Irrational Minds and Markets, Behavioral Investing: A Practitioners Guide to Applying Behavioral Finance, and Value Investing: Tools and Techniques for Intelligent Investment. He is a Visiting Fellow at the University of Durham and a Fellow of the Royal Society of Arts. Montier has been described as a maverick, an iconoclast, and an enfant terrible by the press.
