Breakthrough Business Development

If, as the Pareto Principle states, 80 percent of your business comes from 20 percent of your clients, then why do so many professionals end up wasting time chasing the 80 percent of their customer base that represents only 20 percent of their business? This book offers a proven process for maximizing your most valuable client assets, and for developing a personalized business development plan to efficiently mine the untapped potential in your customers and prospects.

Breakthrough Business Development will help you attract and keep valuable clients while you run your business efficiently. It offers a 12-week program built on the four cornerstones of the STAR system:

• Strategic Analysis
• Targets and Goals
• Actions
• Reality Check

These four simple, proven steps will help you manage, build, and maximize your client relationships in just 90 days. The book provides the what, the why and the how of running and building an efficient business. It includes forms and templates to help you create your own personalized business development plan.