Business Model Generation

　　假如你有滿腔新點子，該怎麼知道哪些點子能賺錢，哪些不可行？
　　假如你的公司想轉型，投入陌生市場，又該怎麼做才對？
　　今天市場上的當紅產品，五年後能否繼續風光？
　　iPod、樂高、Google、Skype是如何成功的？給我們什麼樣的啟發？
　　答案，就在這本書裡。
　　為了辨識具備獲利潛力的商機，尋找更有創意、更符合趨勢的商業模式
　　來自45國，超過470位專家，破天荒協力完成了這項驚人的出版計畫！

　　本書出版後一舉榮登暢銷榜，並獲Fast Company等媒體選為年度好書！
　　包括台灣在內，全球已逾10萬人採用！
　　一個全新的獲利世代正在誕生
　　你，準備加入了嗎？

　　創造一個好的商業模式，就是掌握了未來的獲利！

　　商業模式創新並不是新鮮事。

　　1950年第一張信用卡的誕生，到2007年蘋果推出第一台iPhone，

　　商業模式創新以史無前例的規模和速度，劇烈且具破壞性地改變產業環境，改變我們的生活方式。

　　《獲利世代》是一本完美結合圖像思考與經營策略的趨勢工具書，其中將以創新的圖文，有系統且易懂地，帶領讀者使用正確方法，推出成功的商品與服務。　　

　　Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

　　Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

　　Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

　　★本書中譯本《獲利世代：自己動手，畫出你的商業模式》由早安財經出版

作者簡介

亞歷山大．奧斯瓦爾德（Alexander Osterwalder）

　　奧斯瓦爾德博士是商業模式創新此一主題的作者、演講者、顧問。他與比紐赫共同開發及設計出的創新商業模式實作方法，如今已經被全球各地的多家企業採用，包括3M、愛立信、凱捷管理顧問公司、德勤（Deloitte）、Telenor，以及其他眾多公司。曾協助建立及出售一家策略顧問公司，也參與過對抗愛滋病及瘧疾的全球非營利組織的開發工作，並曾在瑞士洛桑大學從事研究工作。

伊夫．比紐赫（Yves Pigneur）

　　從1984年起擔任洛桑大學資訊管理學的教授，及美國亞特蘭大喬治亞州立大學、加拿大溫哥華卑詩大學客座教授。曾任許多研究計畫的主持人，涵蓋資訊系統設計、需求工程、資訊技術管理、創新、電子商務等。

　　Alexander Osterwalder (1974) is an entrepreneur, speaker and business model innovator. Together with Professor Yves Pigneur he invented the Business Model Canvas, a practical tool to visualize, challenge and (re-) invent business models. The Canvas is used by leading organizations around the world, like GE, P&G, Ericsson, and 3M.

　　Alexander is a frequent keynote speaker and has held guest lectures in top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD.

　　The Business Model Foundry, his current start-up, is building strategic tools for innovators. Strategyzer.com and the Business Model Toolbox for iPad are the Foundry's first applications.

　　Alexander holds a PhD from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization aiming to make HIV/AIDS and Malaria history