RISKY BUSINESS: PROTECT YOUR BUSINESS FROM BEING STALKED, CONNED, OR BLACKMAILED ON THE WEB

Protect yourself, your employees, and your business from online criminals

From trademark and copyright infringement to fraud and identity theft, cybercrime is a very real—and very costly—threat to anyone who conducts business via the Internet. In this probing expos, technology expert Daniel Janal uncovers the numerous threats, crimes, and misdeeds that exist online, and provides—perhaps, most importantly—a wealth of practical remedies and preventive measures with which to protect yourself and your business.

A virtual field of dreams, the Internet has become the ideal arena for companies looking to expand marketing horizons, increase sales, boost exposure, and improve overall performance. However, for all its extraordinary opportunities, the Net can also be a virtual field of nightmares. It is a rich feeding ground for illegal and unethical activity, costing consumers more than two hundred and fifty million dollars a year. In 1997, online crime affected more than four hundred companies and institutions of all sizes. It is now more essential than ever that Net users be aware of, understand, and take precautions against the myriad hazards that exist in cyberspace.

In Risky Business, Daniel Janal, an online marketing and seasoned technology expert, takes an eye-opening look at the numerous threats that can wreak havoc on corporations who promote themselves online. Posting cautionary warnings about external risks, Janal provides practical guidelines for setting standards for internal employee use, and—perhaps, most importantly—offers foolproof remedies and preventive techniques for effectively combatting cybercrime.

Currently, cybercrime is an epidemic from which no business—or customer—is immune, from fraud and stock manipulation to impersonation and outright theft of identity. Such crimes can be maddeningly diverse, taking many forms, including network sabotage, unauthorized access, and proprietary theft. To put it bluntly, cybercrime is now a fact of business life with which everyone involved must contend.

The numerous hazards that the Internet poses will become clear as you discover where and how online felons work, how their crimes can damage your reputation, and what vulnerable spots your business may have. As it helps identify potential dangers and outlines protective measures, Risky Business unlocks a Pandora's box of legal and moral issues related to Internet usage. Drawing on the advice of lawyers, law enforcement officials, government agencies, and investor relations professionals, it also reveals how you can protect yourself and your business. Risky Business gives you the bottom-line information you need to guard against:

• Web site risks—plagiarism, libel, copyright, and domain infringement
• Internal threats to company security—competitive spying, cyberindustrial espionage, employee abuse of Internet privileges
• External attacks—stock manipulations from online investors, misinformation funneled through chat rooms, attack Web sites
• Dangers to your financial well-being—online fraud, security violations, technical abuses that can affect individuals and organizations.
• 作者簡介

  DANIEL S. JANAL is a professional speaker, author, and marketing consultant specializing on the Internet. A frequent lecturer at the University of California, Berkeley Extension, he is the author of five books, including The Online Marketing Handbook (Wiley) and 101 Businesses You Can Start on the Internet.

• 名人/編輯推薦

  "Risky Business provides an important look at the risks you take when the Web becomes a part of your business and details ways to protect that business from those elements that prey upon any unsuspecting company. This is a must read for managers and entrepreneurs who have made the Web a part of their business." —Tim Bajarin President, Creative Strategies Consulting.

  "Not only must you protect yourself in this new and exciting place called Cyberspace, but you must look out for your business, your family, and the very integrity of your identity. Risky Business tells you how to do just that. You will learn something on every page of this book. I did." —Larry Chase President, Chase Online Marketing Strategies.