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The Dollarization Discipline: How to Translate Your Value-Added into Real Money的圖書 |
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The Dollarization Discipline 作者：Fox,Jeffrey J./Gregory,Richard C. 出版社：John Wiley & Sons Inc 出版日期：2004-09-03 語言：英文 規格：精裝 / 256頁 / 3.2*16.5*24.1 cm / 普級 / 單色印刷 |
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圖書介紹 - 資料來源：博客來 評分：
圖書名稱：The Dollarization Discipline: How to Translate Your Value-Added into Real Money
內容簡介
"GE people realize that our job is to help our customers make money. Dollarization thinking helps us do that." "THE DOLLARIZATION DISCIPLINE demystifies the often misused term value, and shows how to become a thought partner and sell the true worth of your offering. This book will pay for itself many times over." "Strategic marketing begins with an understanding of how a business creates economic value for its customers. This is a core focus for PPG businesses, and THE DOLLARIZATION DISCIPLINE creatively demonstrates how this thinking can be applied to all aspects of sales and marketing." "Read this book and do what it says. Your customers, and your employer, will thank you for it." "A must-read for any business looking to improve sales growth, profitability, and customer retention." "THE DOLLARIZATION DISCIPLINE presents powerful concepts with practical implementation ideas. Businesses large and small will benefit from putting Dollarization to work."
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