Public Relations for Dummies

Public Relations For Dummies , 2E repurposes much of the material from Public Relations Kit For Dummies to meet the demands of our customers.  This second edition includes more than 25ew and updated material.  There is no longer a CD included with the book (as there was with the previous edition) and updates incorporate extensive new information on web-PR and internet resources, and  many of the most useful forms from the CD have been added into the printed text