Power Failure: The Rise and Fall of General Electric

NEW YORK TIMES BESTSELLER

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The dramatic rise--and unimaginable fall--of America’s most iconic corporation by New York Times bestselling author and pre-eminent financial journalist William D. Cohan

No company embodied American ingenuity, innovation, and industrial power more spectacularly and more consistently than the General Electric Company. GE once developed and manufactured many of the inventions we take for granted today, nearly everything from the lightbulb to the jet engine. GE also built a cult of financial and leadership success envied across the globe and became the world’s most valuable and most admired company. But even at the height of its prestige and influence, cracks were forming in its formidable foundation.

In a masterful re-appraisal of a company that once claimed to ＂bring good things to life,＂ pre-eminent financial journalist William D. Cohan argues that the incredible story of GE’s rise and fall is not only a paragon, but also a prism through which we can better understand American capitalism. Beginning with its founding, innovations, and exponential growth through acquisitions and mergers, Cohan plumbs the depths of GE’s storied management culture, its pioneering doctrine of shareholder value, and its seemingly hidden blind spots, to reveal that GE wasn’t immune from the hubris and avoidable mistakes suffered by many other corporations.

In Power Failure, Cohan punctures the myth of GE, exploring in a rich narrative how a once-great company wound up broken and in tatters--a cautionary tale for the ages.

A former Wall Street investment banker for 17 years, William D. Cohan is the New York Times bestselling author of The Price of Silence, Money and Power, House of Cards, and The Last Tycoons, which won the 2007 FT/Goldman Sachs Business Book of the Year Award. He also wrote Four Friends: Promising Lives Cut Short and Why Wall Street Matters. He was a longtime special correspondent at Vanity Fair and is a founding partner of Puck, a new digital media venture. He also writes often for the opinion pages of The New York Times and The Financial Times and he isa writer-at-large for AirMail. Over the years, he has also written for Bloomberg Businessweek, Fortune, The Atlantic, Institutional Investor, The New York Times, The Nation, and TheWashington Post, among other publications. Cohan is a graduate of Duke University, the Columbia University School of Journalism, and the Columbia University Graduate School of Business.