Edge: Turning Adversity into Advantage

　　在極艱困的情況下，該如何找到自己的優勢？當其他人對你早存有歧見，甚至早把你屏除在外，該怎麼讓他們重新把你當回事？

　　像勞拉•黃等被看輕的人們就常常碰到這樣的狀況。多數人就會選擇沈默，期待苦幹實幹終有被看見的一天；或者，我們也可以把自己偽裝成所謂成功人士的模樣，把自己充滿創造力與吸引力的美好特質，框限在服應於世俗的陳規裡，只為了讓別人對我們印象深刻。

　　在本書中，黃教授為我們開拓了另一種可能性。她認為成功不僅只在於自身想法、幾張證書、實務技能或者我們下的苦心，而在於如何形塑他人眼中自己，不僅要讓他人看見我們所長，也要暴露我們所短；關鍵在於面對那些乍看是缺點的部分，把它翻轉為讓我們與眾不同的特質，成為在眾人裡脫穎而出的寶貴致勝點。

　　黃教授從其獲獎論文分享有關創業靈感、信服力與決斷力的發現，並分享至被高估、最後不斷週轉的奧林匹亞企業故事，讓我們融會貫通。黃教授以她的研究讓我們學會如何化缺點為優點，並在劣勢中創造優勢；並提出如一開始因外國口音而不被看好的企業家如何成功拉到大量投資、第一次參選且有身體殘疾的候選人又是如何獲取選民的青睞來等實例，來幫助我們快速吸收這些概念。

　　要成功，就必須先瞭解自己，然後理直氣壯、具策略性地活用自己！看完本書，學會找到自己的獨特優勢，讓曾讓你覺得格格不入、受挫悲觀的自我特質，成為讓你獨樹一格的最佳亮點！（文/博客來編譯）

　　Laura Huang, a preeminent Harvard Business School professor, shows that success is about gaining an edge: that elusive quality that gives you an upper hand and attracts attention and support. Some people seem to naturally have it. Now, Huang teaches the rest of us how to create our own from the challenges and biases we think hold us back, and turning them to work in our favor.

　　How do you find a competitive edge when the obstacles feel insurmountable? How do you get people to take you seriously when they're predisposed not to, and perhaps have already written you off?

　　Laura Huang has come up against that problem many times--and so has anyone who's ever felt out of place or underestimated. Many of us sit back quietly, hoping that our hard work and effort will speak for itself. Or we try to force ourselves into the mold of who we think is "successful," stifling the creativity and charm that makes us unique and memorable.

　　In Edge, Huang offers a different approach. She argues that success is rarely just about the quality of our ideas, credentials, and skills, or our effort. Instead, achieving success hinges on how well we shape others' perceptions--of our strengths, certainly, but also our flaws. It's about creating our own edge by confronting the factors that seem like shortcomings and turning them into assets that make others take notice.

　　Huang draws from her award-winning research on entrepreneurial intuition, persuasion, and implicit decision-making, to impart her profound findings and share stories of previously-overlooked Olympians, assistants-turned-executives, and flailing companies that made momentous turnarounds. Through her deeply-researched framework, Huang shows how we can turn weaknesses into strengths and create an edge in any situation. She explains how an entrepreneur scored a massive investment despite initially being disparaged for his foreign accent, and how a first-time political candidate overcame voters' doubts about his physical disabilities.

　　Edge shows that success is about knowing who you are and using that knowledge unapologetically and strategically. This book will teach you how to find your unique edge and keep it sharp.

作者簡介

　　Laura Huang is an associate professor at Harvard Business School; previously, she was an assistant professor at the Wharton School, University of Pennsylvania. Her research has been featured in the Financial Times, The Wall Street Journal, USA Today, Forbes, and Nature. Her research has won awards including a 2016 Kauffman Foundation Fellowship; Huang was named one of the 40 Best Business School Professors Under the Age of 40 by Poets & Quants. Her speaking and consulting clients include Google, Uber, BlackRock, Keystone, Bionic, and the Level Playing Field Institute. This is her first book.