博客來
大師級行銷專家賽斯‧高汀新作
絕對能激發你我潛能 再創高峰
創作路上常常覺得總是卡關、想要放棄？著有《這才是行銷》、《紫牛》等暢銷著作的賽斯‧高汀，告訴你該如何堅持下去、度過難關。
想要套一個公式就完成一件好作品，是不太可能的。但要有所成就，卻確實有個公式可循：「全心投入」與「持續堅持」，就是不二法門。
高汀在本書中，敦促讀者從定義自己為「創革者」開始，他認為我們對自己的定義和認同，能促使我們去行動，而行動創造習慣，習慣則是練習的一部份，而練習、持續不懈的努力，就是達成目標的最佳方法。
高汀認為，所謂「創作瓶頸」是種迷思，持續堅持比突如其來地靈光乍現重要地多。他更提出避免分心、將熱忱投注在所喜愛的事物，進而有實質產值的方式，讓我們將心之所愛化為實際行動，甚至分享給他人。
透過這本書，一起學會如何與恐懼共舞，勇於承擔必然的風險，以滿滿的熱忱創造出能代表自我、闡述自我的作品。(文/博客來編譯)
From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.
Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.
With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
