Build the D*mn Thing: How to Launch a Groundbreaking Company in a Rich White Guy’’s World

The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more.

An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney.

Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, ＂great pitch but I just don’t do Black women＂; and inspires them to overcome naysayers while remaining ＂100% That B*tch.＂

Don’t wait for the system to let you in--break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the ＂Entitleds.＂

Kathryn Finney is a venture capitalist, tech visionary and startup champion who is Founder and CEO of Genius Guild and General Partner of The Greenhouse Fund. She is former CEO of digitalundivided, a groundbreaking social enterprise focused on creating a world where Black women own their work. She is also the founder of The Budget Fashionista (TBF) and became one of the first Black women to have a successful seven-figure startup exit when she sold TBF. A Yale-trained Epidemiologist, she has been recognized for her pathbreaking work by the Aspen Institute, Entrepreneur Magazine, Marie Claire, Ebony, Inc. Magazine, Black Enterprise, and more.