Swipe Up for More!: The Secret Lives of Influencers

 
　　如果你和本書作者兼資深記者－Stephanie McNeal一樣，屬於千禧世代，很可能也習慣每天花上好幾個小時，沈浸在IG上面。這些平台上的網紅們，不僅提供了視覺上的刺激，同時他們也不斷影響我們的生活方式和思考模式。然而，讓我們如此關注與沈迷的IG這一小方格天地背後，又是怎麼樣的運作模式呢？
 
　　作者貼身採訪三位人氣網紅：Caitlin Covington、Mirna Valerio、Shannon Bird，她們分別在時尚潮流、運動、育兒方面，擁有眾多追隨者，本書帶讀者一步步了解這三位女性是如何打造出自己的社群媒體帝國，如何對抗那些黑粉和網路酸民，又是如何向平台爭取自己的權益，最重要的是，與此同時，還能持續保持自己在網路上美好的形象。
 
　　本書中，作者也會一一解答網友們最容易提出的問題，像是：在網紅身邊工作是怎麼樣的情況？他們如何處理那些免費的贊助商品？品牌合作如何進行？甚至是她們能靠這個賺多少錢？
 
　　這部精采、令人大開眼界的作品，將帶讀者一窺人氣網紅在螢幕背後的真實生活。(文/博客來編譯)

An unfiltered, colorful romp through the IRL world of influencers that spills the tea on the multibillion-dollar industry of content creation.

If you’re anything like journalist Stephanie McNeal--aka, a millennial woman--you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most?

Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers: fashion and lifestyle juggernaut Caitlin Covington of Southern Curls & Pearls, runner and advocate Mirna Valerio, and OG ＂mommy blogger＂ Shannon Bird. Swipe Up For More! is based on three years of unprecedented, fly-on-the-wall access that offers a rare glimpse into how these influencers build their empires, struggle with the haters and snarkers, fight for creative control from the tech platforms that enable their businesses, parent in public, and try to look good while doing it.

Along the way, McNeal answers burning questions, like: Why are there so many Mormon mommy influencers? What is it like to work for a popular influencer? What do they do with all the free swag? How do brand partnerships work? And how much money do they really make?

Irresistible, juicy, and voyeuristic, Swipe Up For More! reveals all about the women some love to hate (and many actually, secretly, genuinely love).

Stephanie McNeal is a senior culture reporter for BuzzFeedNews. She is an alumna of the University of Southern California’s Annenberg School of Communication and Journalism, where she received her B.A. in Broadcast and Digital Journalism with a double major in International Relations. She is originally from San Diego, California, but now resides in New York with her husband, daughter, and cat.