You Deserve to Be Rich: Master the Inner Game of Wealth and Claim Your Future

NEW YORK TIMES BESTSELLER - A revolutionary playbook for building generational wealth, no matter where you grew up--from the founders of the explosively popular podcast and financial literacy platform Earn Your Leisure

You deserve to be rich.

You deserve to make a purchase without fear that your check might bounce. You deserve to go on vacation. You deserve to care for loved ones without worrying about bills. You deserve to live the way you want, without reservations or fear. You deserve freedom--financial freedom. If you agree, you’ve come to the right place.

We grew up in New York playing basketball together. As kids, both of us were fascinated by finance, curious about the stock market and how money moves among systems and pockets. But we began to notice that--for people in our community--hard work wasn’t enough. The system wasn’t set up to help people like us turn our hustle into lasting wealth.

We started Earn Your Leisure to change that. We never could have imagined the response. Soon our little podcast started to feel more like a financial revolution. But a podcast can do only so much. This book is our answer to the thousands upon thousands of people who have asked us for a detailed blueprint. The key to earning your leisure is to see money as a strategic tool for wealth development. In You Deserve to Be Rich, you’ll learn how to:

- Deal with the psychological toll of growing up living paycheck to paycheck.
- Create income-building strategies outside your nine-to-five, from investing to side hustles.
- Use passive income to put you in control of your time and lifestyle.
- Master tax and insurance systems and identify (legal) loopholes to maximize wealth.
- Navigate family financial drama and find ways to support your community.

That’s just the start. This book is full of tips, insights, and stories about real people, just like you, who have used the tools of wealth building to overcome barriers and build the life they want.

You deserve to be rich. This is the playbook to make it happen.

Rashad Bilal and Troy Millings are the cofounders of Earn Your Leisure and leaders of a global movement equipping urban communities with the tools and resources needed to build wealth. In 2023, they were nominated for the NAACP Image Award and are currently working with the NYC Department of Education to introduce a financial literacy class to the high school curriculum.