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Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

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Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

作者:Clark 
出版社:Portfolio
出版日期:2024-05-14
語言:英文   規格:平裝 / 224頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 1080
博客來 博客來
商業理論與工具書
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

內容簡介

Standing out is no longer optional

Too many people believe that if they keep their heads down and work hard, they’ll be recognized on the merits of their work. But that’s simply not true anymore. "Safe" jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything’s been said--and shouted from the rooftops--how can your ideas stand out?

Fortunately, you don’t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone--with hard work--can do the same. Whether it’s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart.

Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas.

Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But--even more important--it’s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can’t afford for the best ideas to remain buried inside you. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it’s time to be bold.

 

作者簡介

DORIE CLARK is a marketing and strategy consultant and frequent contributor to the Harvard Business Review, Entrepreneur, and Forbes. She consults and speaks to a diverse range of clients, including Google, the World Bank, Microsoft, and Morgan Stanley. She is also an adjunct professor of business administration at Duke University’s Fuqua School of Business. Her first book was Reinventing You. You can access more than four hundred free articles on her Web site, www.dorieclark.com, and follow her on Twitter @dorieclark.

 

詳細資料

  • ISBN:9780593853894
  • 規格:平裝 / 224頁 / 普通級 / 初版
  • 出版地:美國
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