購物比價找書網找車網
FindBook  
 有 1 項符合

CONSUMER BEHAVIOR 4/E

的圖書
CONSUMER BEHAVIOR 4/E CONSUMER BEHAVIOR 4/E

作者:HOYER 
出版社:Cengage Learning
出版日期:2007-01-01
圖書選購
型式價格供應商所屬目錄
 
$ 830
三民網路書店 三民網路書店
商業通論
圖書介紹 - 資料來源:三民網路書店   評分:
圖書名稱:CONSUMER BEHAVIOR 4/E
  • 圖書簡介

    Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and organization--from 21 to 20 chapters--as well as a new interior design and new photos and advertisements. In addition, several pedagogical features make the material accessible and meaningful to marketing students: chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. A range of technology resources supports instructors and students throughout the term.

  • 作者簡介

    Wayne D. Hoyer is the Jesse H. Jones Professor in the Graduate School of Business at the University of Texas at Austin. He received his Ph.D. in Consumer Psychology from Purdue University in 1980, has published extensively in various scholarly journals, and has co-authored two books on the topic of advertising miscomprehension. He currently serves on the editorial review boards of the Journal of Consumer Research, Journal of Marketing, Journal of Advertising, and the Journal of Public Policy and Marketing, and he is an active reviewer for the Journal of Marketing Research. Dr. Hoyer's research interests include consumer information processing and decision making (especially low-involvement decision making) and advertising effects (particularly miscomprehension and the impact of humor).

    Deborah J. MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration at the University of Southern California. She received her Ph.D. in marketing from the University of Pittsburgh in 1986 and holds a B.S. degree in psychology from Smith College. Dr. MacInnis has published papers in various journals; is a member of the editorial review boards of the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and Journal of Market Focused Management; and serves as a reviewer for the Journal of Advertising and the Journal of Consumer Psychology. She is a past recipient of the Alpha Kappa Psi award, an honor awarded to the best paper published in the Journal of Marketing. She has also worked as a consultant to several major advertisers and advertising agencies, and she is currently President of the Association for Consumer Research.

贊助商廣告
 
金石堂 - 今日66折
孩子為什麼這樣說?:解密孩子話語背後的情緒及需求,以真誠對話和行為引導,化解他的對抗與不安、建立自信與快樂!
作者:千英姬
出版社:台灣廣廈有聲圖書有限公司
出版日期:2024-01-11
66折: $ 317 
金石堂 - 今日66折
日日豐收的混植蔬菜盆栽:一盆混栽、四季共生!零農藥化肥、遠離病蟲害!一坪小陽台也能打造多元豐盛的菜園
作者:田中寧子
出版社:蘋果屋出版社
出版日期:2020-05-07
66折: $ 297 
金石堂 - 今日66折
認識聯合國
作者:琳達.法蘇羅
出版社:五南圖書出版股份有限公司
出版日期:2018-06-28
66折: $ 297 
金石堂 - 今日66折
好種易活!盆栽種菜全圖解:無農藥、安心吃!全年栽種時程表X 55種蔬菜培育祕訣,新手也能四季都豐收
作者:OZAKI FLOWER PARK
出版社:蘋果屋出版社
出版日期:2024-03-07
66折: $ 329 
 
金石堂 - 暢銷排行榜
神隱的樂園(1)
作者:佐原玄清
出版社:台灣角川股份有限公司
出版日期:2025-03-27
$ 111 
Taaze 讀冊生活 - 暢銷排行榜
別對每件事都有反應【2025限量暢銷特典版】:淡泊一點也無妨,活出快意人生的99個禪練習!
作者:枡野俊明
出版社:悅知文化
出版日期:2024-12-18
$ 260 
金石堂 - 暢銷排行榜
薔薇與香檳(2)
作者:Ttung gae
出版社:台灣角川股份有限公司
出版日期:2025-03-27
$ 300 
Taaze 讀冊生活 - 暢銷排行榜
如是我聞:金剛經筆記
作者:蔣勳
出版社:遠流出版事業股份有限公司
出版日期:2025-03-27
$ 276 
 
Taaze 讀冊生活 - 新書排行榜
嘰哩咕嚕說台語01:米奶轉學記【附台語唸謠QR Code線上音檔】
作者:李光福
出版社:小光點
出版日期:2025-04-02
$ 245 
博客來 - 新書排行榜
如是我聞:金剛經筆記【加贈蔣勳祈福讀誦《金剛經》+繪寫書籤2款】
作者:蔣勳
出版社:遠流
出版日期:2025-03-27
$ 276 
Taaze 讀冊生活 - 新書排行榜
地下帝國:金融、網路、半導體──美國如何將世界經濟武器化
作者:亨利.法羅、亞伯拉罕.紐曼
出版社:聯利媒體TVBS
出版日期:2025-03-13
$ 336 
Taaze 讀冊生活 - 新書排行榜
滿洲鴉片小隊(08)
作者:門馬司、鹿子
出版社:尖端出版
出版日期:2025-04-01
$ 140 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策