Business

The Ninth Edition of this bestselling introductory text features a completely up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in the Ninth Edition more closely examines economics, the role of teams, customer relationship management, and globalization. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The Your Guide to an A" passkey ensures student success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots."

William Pride received his Ph.D. from Louisiana State University in 1972 and is currently professor of marketing at Texas A&M University. His research interests are primarily in the areas of advertising, promotion, and marketing education. His articles appear in a number of academic journals, including Journal of Marketing, Journal of Marketing Research, Journal of Academy Market Science, and Journal of Advertising. He and Dr. Ferrell also edited a special issue on "Teaching the Principles of Marketing Cour

Robert J. Hughes (PhD, University of North Texas) specializes in business administration and college instruction. Currently, he teaches Introduction to Business and Personal Finance both on campus and online for Richland College?one of seven campuses that are part of the Dallas County Community College District. In addition to Business and Foundations of Business, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics, served as a content consultant for two popular national television series, It's Strictly Business and Dollars & Sense: Personal Finance for the 21st Century, and is the lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He is also active in many academic and professional organizations and has served as a consultant and investment advisor to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 30 years teaching Introduction to Business, the course is still exciting: There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business that provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor (EdD, Northern Illinois University) is Professor of Business and Economics in the Business and Services Division at the College of DuPage, where he has taught since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award for 1999-2000. He served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks and has served as a content consultant.