博客來Peter Rossdeutscher and Brett Savill are executives, entrepreneurs and academics who have written a How To guide on corporate innovation using lessons and case studies from leading corporate innovators in Australia and beyond.
Moonshot Applied outlines how the world’s best performing companies combine bold ambition and outstanding implementation to spot, develop, and scale innovations on a repeated basis. The best innovators develop an investment thesis about the profound changes that exponential technologies and new business models have on their industries. They invest twice as much in transformational innovation as their less successful peers. They generate more sales from new products and services using repeatable processes such as hackathons accelerators and corporate venturing. Underpinning these processes, they are far more likely to adopt tools such as open innovation and collaborate with government and others. Finally, they set bold aspirations around innovation-led growth.
Moonshot Applied is filled with insights into Corporate Innovation and provides a How To guide from the many of the world’s best. Using it step by step, companies can develop their own approach to innovation that delivers lasting impact and is the engine of their future growth.
True innovation leaders in Australia and beyond aren’t defined by one brilliant insight or being first to market, rather they foster conscious, consistent experimentation and collaboration within their organizations and with external stakeholders. Moonshot Applied draws upon decades of shared experience of Peter and Brett, working with industry leaders and serial innovators to uncover the key drivers for investing and scaling innovation. They delve into the ingredients of success, understanding how to effectively leverage emerging and evolving technologies, spot, and scale innovation, and what it takes to partner with start-ups and ecosystem stakeholders to realise true innovation. Real-world examples showcase companies with innovative strategies that drive growth, keeping them ahead of the competition.
Whether you’re a board member initiating conversations, an executive or leader looking to innovate better, or simply interested in the topic, this book offers practical guidance, insights and tools to harness the power of innovation for success. Peter and Brett also share their own first-hand experiences to deliver high-impact corporate innovation and growth.
