購物比價 | 找書網 | 找車網 |
FindBook |
有 1 項符合
The Outcome Generation的圖書 |
![]() |
The Outcome Generation 作者:Paul J Henderson 出版社:The Copy Collective 出版日期:2018-08-23 |
圖書館借閱 |
國家圖書館 | 全國圖書書目資訊網 | 國立公共資訊圖書館 | 電子書服務平台 | MetaCat 跨館整合查詢 |
臺北市立圖書館 | 新北市立圖書館 | 基隆市公共圖書館 | 桃園市立圖書館 | 新竹縣公共圖書館 |
苗栗縣立圖書館 | 臺中市立圖書館 | 彰化縣公共圖書館 | 南投縣文化局 | 雲林縣公共圖書館 |
嘉義縣圖書館 | 臺南市立圖書館 | 高雄市立圖書館 | 屏東縣公共圖書館 | 宜蘭縣公共圖書館 |
花蓮縣文化局 | 臺東縣文化處 |
|
Stand aside, we’re coming through!
That’s the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they’re thriving as a result.
These vendors all have subscription pricing at the heart of their business. Each has learned that if customers don’t feel they’ve had success, recurring revenue doesn’t grow and may even decline.
What makes them different? They have absolute clarity about what the customer considers success to be. And they’ve built their business around enabling that success. They know it’s the outcomes for the customer that count. They’re all members of the Outcome Generation.
This book shows how to join the Outcome Generation. You’ll learn how to leverage true customer success at every stage of the customer lifecycle. For existing customers, you’ll learn how to engage customer executives at the start of the buying cycle—and often create a buying cycle.
You’ll learn how to increase new business (new logo) sales by employing the third generation of technology sales—selling outcomes. And exactly what type of outcome to sell. Using the third-generation approach, you’ll create greater emotional connections, differentiate from the competition and win more business.
You’ll also learn how to evolve Services and Support to focus on enabling true customer success, and how that’s producing great references.
And Marketing will have a whole new way of attracting attention, creating interest and engaging prospects.
Most vendors have evolved past solution-selling and its approaches to marketing, sales, services and support. The Outcome Generation shows how to align the whole business around a common theme**—**enabling outcomes the customers regard as success. And why that allows vendors to thrive! Buy the book now and join the Outcome Generation.
|