購物比價找書網找車網
FindBook  
 有 2 項符合

Competitive Strategy: Techniques for Analyzing Industries and Competitors

的圖書
Competitive Strategy: Techniques for Analyzing Industries and Competitors Competitive Strategy: Techniques for Analyzing Industries and Competitors

作者:Michael E. Porter,Porter 
出版社:N/A
出版日期:1998-06-01
語言:原文書   
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Competitive Strategy: Techniques for Analyzing Industries and Competitors

內容簡介

  Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

  More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.

  Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

作者簡介

  Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. In 1983, Professor Porter was appointed to President Reagan's Commission on Industrial Competitiveness, the initiative that triggered the competitiveness debate in America. He serves as an advisor to heads of state, governors, mayors, and CEOs throughout the world. The recipient of the Wells Prize in Economics, the Adam Smith Award, three McKinsey Awards, and honorary doctorates from the Stockholm School of Economics and six other universities, Porter is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage of Nations, and Cases in Competitive Strategy, all published by The Free Press. He lives in Brookline, Massachusetts.

 

詳細資料

  • ISBN:9780684841489
  • 規格:精裝 / 16.5 x 25.4 x 3.8 cm / 普通級 / 初版
贊助商廣告
 
金石堂 - 今日66折
個人實相的本質有聲書第8輯(新版)
作者:許添盛醫師
出版社:賽斯文化
出版日期:2020-10-26
66折: $ 660 
金石堂 - 今日66折
查理的好選擇:勇敢面對、不害怕-你的選擇是?(小朋友好品格)
作者:莎拉‧伊森、艾莉‧巴斯比
出版社:五南圖書出版股份有限公司
出版日期:2023-04-28
66折: $ 231 
金石堂 - 今日66折
未知的實相有聲書第13輯
作者:許添盛
出版社:賽斯文化
出版日期:2016-12-01
66折: $ 660 
金石堂 - 今日66折
占星全書(三冊):《行運占星全書》、《月亮推運占星全書》、《月之南北交全書》
作者:愛波.艾略特.肯特
出版社:橡實
出版日期:2020-08-03
66折: $ 964 
 
Taaze 讀冊生活 - 暢銷排行榜
迷宮飯 世界導覽冒險者聖經 完全版(全)
作者:九井諒子
出版社:青文出版社股份有限公司
出版日期:2025-01-22
$ 395 
金石堂 - 暢銷排行榜
治癒悖論 deeper(上)
作者:昼寝シアン
出版社:東立出版社
出版日期:2025-02-05
$ 136 
金石堂 - 暢銷排行榜
瑠璃龍龍 (首刷限定版) 02
作者:眞藤雅興
出版社:東立出版社
出版日期:2025-02-06
$ 119 
博客來 - 暢銷排行榜
我內心的糟糕念頭 10 (首刷限定版)
作者:桜井紀雄
出版社:東立
出版日期:2025-02-06
$ 297 
 
博客來 - 新書排行榜
壓克力流沙磚《特殊傳說》The Other Side
$ 630 
博客來 - 新書排行榜
原始碼:成為比爾.蓋茲
出版日期:2025-02-05
$ 553 
博客來 - 新書排行榜
惠與亞實 5 (首刷限定版)
出版日期:2025-02-12
$ 153 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策