購物比價找書網找車網
FindBook  
 有 1 項符合

Digital Doesn't Matter

的圖書
Digital Doesn\ Digital Doesn't Matter

作者:Josh Sklar 
出版社:Heresy Press, LLC
出版日期:2014-07-22
語言:英文   
圖書選購
型式價格供應商所屬目錄
電子書
$ 300
樂天KOBO 樂天KOBO
行銷與銷售
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:Digital Doesn't Matter

Apathetic. Numb. Overwhelmed. Those aren’t consumers. They’re ad professionals. Radical shifts in advertising have reached a critical point — sucking craft, quality, and satisfaction out of the business. It’s now a Big Data numbers game ruled by instant response and measured in fractions of a percent. Are we doomed to mere assembly lines of offshore production and creative commoditization? Can well-established ad agency networks hang on or are they going to come crumbling down? Or... are we facing the dawn of the industry’s most seismic renaissance? One that offers agencies and marketers a powerful new array of cost-effective structures and models to elevate the quality of both our work and our lives? Digital Doesn’t Matter calls upon over 130 of today’s most esteemed Mad Men minds from all around the world to answer. Provocative. Brutally honest. At times, pure heresy. With a complex landscape shifting by the nanosecond, this compendium of insights captures the industry at a true crossroads like never before. For any marketing pro, it is a much-needed Survival Guide — a clear, sensible path to propel agencies and individuals forward, free from budget-slashing bean counters and social media gurus who devalue the craft. Learn first-hand from the nimble veterans who have not only survived, but also thrived. Contributors include Global CEOs, CMOs, Creative Directors, Strategists, Planners, and Executives from all roles in the world’s most successful agencies and advertisers. Your guide and author, Josh Sklar, stands as a digital pioneer having spearheaded several of the most respected worldwide digital agencies, creating award-winning campaigns for leading brands such as: Singapore Airlines, Visa, Heineken, Pfizer, Coca-Cola, Nokia, Microsoft, Discovery Channel, ESPN, Cisco, General Motors, and more.

贊助商廣告
 
金石堂 - 今日66折
周姚萍講新魔王故事1:磨人王的比ㄔㄡˇ賽,附「魔王愛玩遊戲」,找隱藏版成語、分辨鏡像字、走地洞闖關
作者:周姚萍
出版社:五南圖書出版股份有限公司
出版日期:2018-08-28
66折: $ 198 
金石堂 - 今日66折
魔球(經典新版):逆境中致勝的智慧
作者:麥可.路易士
出版社:早安財經
出版日期:2014-09-05
66折: $ 231 
 
Taaze 讀冊生活 - 暢銷排行榜
圖解英文文法的原理【暢銷修訂版】:看圖學文法不用背,一張圖就懂!用老外的思維理解英文!
作者:安正鳳
出版社:語研學院
出版日期:2020-04-09
$ 299 
金石堂 - 暢銷排行榜
霰草忍法帖(07)
作者:春輝
出版社:青文出版社股份有限公司
出版日期:2024-11-18
$ 111 
Taaze 讀冊生活 - 暢銷排行榜
Word、Excel、PowerPoint 強效精攻500招
作者:PCuSER研究室
出版社:PCuSER電腦人文化
出版日期:2023-03-04
$ 157 
博客來 - 暢銷排行榜
童話裡的心理學
作者:鐘穎
出版社:楓樹林出版社
出版日期:2024-11-01
$ 331 
 
博客來 - 新書排行榜
大人學做事做人:做事,才是職場做人的根本【大人的Small Talk 2】【限量親簽】
作者:張國洋
出版社:三采
出版日期:2024-11-29
$ 379 
Taaze 讀冊生活 - 新書排行榜
重審耶穌(全新增訂版):一位法庭記者的聖經調查事件簿
作者:李.施特博
出版社:啟示
出版日期:2024-11-21
$ 380 
Taaze 讀冊生活 - 新書排行榜
芳子的十四歲夏天:我與神風特攻隊在台灣的日子
作者:中田芳子
出版社:商周出版
出版日期:2024-11-16
$ 315 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策