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Living It Up: America's Love Affair With Luxury

的圖書
Living It Up: America\ Living It Up: America's Love Affair With Luxury

作者:James B. Twitchell 
出版社:Simon & Schuster
出版日期:2003-06-01
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圖書名稱:Living It Up: America's Love Affair With Luxury
  • 圖書簡介

    Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. In Living It Up, sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it.

    In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters.

    Twitchell says that the democratization of luxury has had a unifying effect on culture. Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren's Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity.

    Sharply observed and wickedly funny, Living It Up is a revealing and entertaining examination of why we are all part of the cult of luxury.

  • 作者簡介

    James B. Twitchell is professor of English and advertising at the University of Florida, and the author of several books, including Adcult USA, and Twenty Ads That Shook the World. He lives in Florida and Vermont.

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