購物比價找書網找車網
FindBook  
 有 1 項符合

Living It Up: America's Love Affair With Luxury

的圖書
Living It Up: America\ Living It Up: America's Love Affair With Luxury

作者:James B. Twitchell 
出版社:Simon & Schuster
出版日期:2003-06-01
圖書選購
型式價格供應商所屬目錄
 
$ 553
三民網路書店 三民網路書店
行銷企管
圖書介紹 - 資料來源:三民網路書店   評分:
圖書名稱:Living It Up: America's Love Affair With Luxury
  • 圖書簡介

    Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. In Living It Up, sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it.

    In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters.

    Twitchell says that the democratization of luxury has had a unifying effect on culture. Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren's Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity.

    Sharply observed and wickedly funny, Living It Up is a revealing and entertaining examination of why we are all part of the cult of luxury.

  • 作者簡介

    James B. Twitchell is professor of English and advertising at the University of Florida, and the author of several books, including Adcult USA, and Twenty Ads That Shook the World. He lives in Florida and Vermont.

贊助商廣告
 
金石堂 - 今日66折
青春女兒,更年媽媽,誰先成熟:青春孩子與更年爸媽,相愛又相殺?這裡有彼此理解、幸福度日的方法
作者:南炫州
出版社:大是文化有限公司
出版日期:2024-04-29
66折: $ 257 
金石堂 - 今日66折
華麗島志奇
作者:日影丈吉
出版社:衛城出版
出版日期:2023-07-26
66折: $ 277 
 
Taaze 讀冊生活 - 暢銷排行榜
建築師雜誌 11月號/2024 第599期
出版社:聯華書報社
出版日期:2024-11-05
$ 216 
Taaze 讀冊生活 - 暢銷排行榜
失落的百年致富聖經(增訂版)
作者:華勒斯.華特斯、巴納姆
出版社:華志文化
出版日期:2021-05-11
$ 221 
博客來 - 暢銷排行榜
神奇柑仔店17:消痛巧克力的危機
出版日期:2024-10-31
$ 284 
Taaze 讀冊生活 - 暢銷排行榜
你願意,人生就會值得:蔡康永的情商課3
作者:蔡康永
出版社:如何出版
出版日期:2024-08-01
$ 316 
 
金石堂 - 新書排行榜
這場戀愛都怪你不好-全
作者:大麦こあら
出版社:長鴻出版社股份有限公司
出版日期:2024-11-15
$ 126 
Taaze 讀冊生活 - 新書排行榜
末代聖人(上)
作者:錢漢清
出版社:錢漢清
出版日期:2024-09-01
$ 588 
金石堂 - 新書排行榜
BIG APPLE 紐約之戀 (首刷附錄版) 01
作者:Harusari、Hodot
出版社:東立出版社
出版日期:2024-11-30
$ 352 
Taaze 讀冊生活 - 新書排行榜
搶救烘焙失誤:破解烘焙環節,學會基礎工序做變化,新手不出錯的信心指南〔2024經典暢銷版〕
作者:Sweet Betty 西點沙龍
出版社:麥浩斯
出版日期:2024-11-09
$ 350 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策