Leadership and Motivation: The Fifty-Fifty Rule and the Eigth Key Principles of Movtivating Others

In this book John Adair explores the nature of motivation, individual needs and how they relate to the key tasks facing leaders and managers. Positive motivation, he argues, can create, maintain and improve the performance of any team. He also puts forward his own theory of motivation - the fifty-fifty rule - and then identifies the eight key principles for motivating others.