Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers

Now in its third edition, this popular, concise introductory text explains strategic thinking by setting out the right questions to ask when developing strategy.  In the process of answering these questions and thinking through the issues that they raise, readers learn how to formulate strategies and write clear and concise strategic plans.

With new online material to support each step and help strengthen one’s ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will help readers better understand their market, forecast where their organization is heading, think critically about proposals, and write an effective strategic plan.

The third addition also includes prompt sheets, objectives, action plans and useful summaries, as well as a new section on leadership and neuroscience.