The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

The Branded Mind is about how people think, in particular how people think about brands. It explores what we know about the structure of the brain and how different parts of the brain interact. Then it goes on to explain how this relates to current marketing theories on consumer behavior. It investigates developments in neuroscience and neuromarketing and how brain science can contribute to marketing and brand-building strategies.