Bold: How to Be Brave in Business and Win

Bold is about 14 businesses brave enough to challenge industry norms.  They put purpose before profit, go beyond what customers expect, and relentlessly differentiate themselves from everyone else.  They know no compromise and show no timidity.  They are bold in thought, execution, and measuring their success in new ways.

The game-changing companies featured in the book challenge conventional wisdom to win in business.  Each brand's story is told through the words of the executives involved.  Brands include Virgin Galactic, Innocent, O2, Air Asia, Chilli Beans, Six Senses, Burberry, BBH, The Geek Squad, TNT, JCB, WWF, Umpqua and Zappos.  Bold demonstrates that they share traits that make them unique.