購物比價找書網找車網
FindBook  
 有 1 項符合

Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success

的圖書
Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success

作者:Adamou 
出版社:Kogan Page Ltd
出版日期:2018-11-27
語言:英文   規格:平裝 / 15.9 x 23.5 x 2.5 cm / 普通級
圖書選購
型式價格供應商所屬目錄
 
$ 2759
博客來 博客來
市場研究
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success

內容簡介

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It’s no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. Games and Gamification in Market Research shows readers how to design ResearchGames and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive.

In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, Games and Gamification in Market Research gives readers the skills to use the components in games to encourage play and observe consumer behaviours via simulations for predictive modelling. Written by Betty Adamou, the UK’s leading research game designer and named as one of seven women shaping the future of market research, it explains the ways in which these methodologies will evolve with technologies such as virtual reality and artificial intelligence, and how it will shape research careers. Alongside a companion website, this book provides a fully immersive and fascinating overview of game-based research.

 

詳細資料

  • ISBN:9780749483357
  • 規格:平裝 / 15.9 x 23.5 x 2.5 cm / 普通級
贊助商廣告
 
金石堂 - 今日66折
長崎
作者:艾力克.菲耶
出版社:衛城出版
出版日期:2020-05-06
66折: $ 185 
金石堂 - 今日66折
愛上寫作很容易─六類詞語+六種句型:作文起步大全,從無話可寫到妙筆生花、情感豐富,考試拿高分。
作者:段張取藝
出版社:任性出版有限公司
出版日期:2024-02-23
66折: $ 257 
 
金石堂 - 暢銷排行榜
王國物語(04)
作者:中村明日美子
出版社:尖端漫畫
出版日期:2024-11-19
$ 128 
Taaze 讀冊生活 - 暢銷排行榜
下一任王子:與你穿越天際(全三冊)
作者:CEO.ft., Ennice
出版社:長鴻出版社(小說)
出版日期:2024-11-20
$ 901 
金石堂 - 暢銷排行榜
成了鬼家人的他備受寵愛(1)
作者:五梅えるこ
出版社:台灣角川股份有限公司
出版日期:2024-11-21
$ 111 
Taaze 讀冊生活 - 暢銷排行榜
陪孩子好好說話︰讓愛無礙,養成良好的親子溝通
作者:尚瑞君
出版社:大溏文化事業有限公司
出版日期:2024-10-09
$ 300 
 
金石堂 - 新書排行榜
完美求婚(全)
作者:鶴亀まよ
出版社:尖端漫畫
出版日期:2024-11-19
$ 119 
金石堂 - 新書排行榜
特殊傳說Ⅲ vol.09
作者:護玄
出版社:蓋亞文化有限公司
出版日期:2024-10-16
$ 236 
Taaze 讀冊生活 - 新書排行榜
西班牙
作者:李曉萍.墨刻編輯部
出版社:墨刻出版
出版日期:2024-11-14
$ 349 
Taaze 讀冊生活 - 新書排行榜
2025老派社會觀察曆 x 王偉忠 | 欸!我回憶到哪了?
作者:報時光
出版社:聯合線上
出版日期:2024-10-15
$ 699 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策