Go: A Kidd’s Guide to Graphic Design

　　美國平面設計革新派教父Chip Kidd，經手侏儸紀公園Logo、村上春樹《1Q84》英文版小說封面的設計，他為蘭登書屋Knopf出版社設計的書封，更為平面設計界帶來全新視野。

　　他在本書中，完整剖析平面設計，不僅說明設計的基礎元素：形式、點線面、色彩、字型等，還提及這些元素的創新用法。Kidd在書的結尾提出十大計畫，包括邀請讀者在書的官網GoTheBook.com發表設計作品。

　　“An excellent introduction to graphic design through [the author’s] own excellent work. Anyone interested in the subject, including most practitioners, will find it delightful.”—Milton Glaser

　　Kids love to express themselves, and are designers by nature—whether making posters for school, deciding what to hang in their rooms, or creating personalized notebook covers. Go, by the award-winning graphic designer Chip Kidd, is a stunning introduction to the ways in which a designer communicates his or her ideas to the world. It’s written and designed just for those curious kids, not to mention their savvy parents, who want to learn the secret of how to make things dynamic and interesting.

　　Chip Kidd is “the closest thing to a rock star” in the design world (USA Today), and in Go he explains not just the elements of design, including form, line, color, scale, typography, and more, but most important, how to use those elements in creative ways. Like putting the word “go” on a stop sign, Go is all about shaking things up—and kids will love its playful spirit and belief that the world looks better when you look at it differently. He writes about scale: When a picture looks good small, don’t stop there—see how it looks when it’s really small. Or really big. He explains the difference between vertical lines and horizontal lines. The effect of cropping a picture to make it beautiful—or, cropping it even more to make it mysterious and compelling. How different colors signify different moods. The art of typography, including serifs and sans serifs, kerning and leading.

　　The book ends with ten projects, including an invitation to share your designs at GoTheBook.com.