Into the Value Zone: Gaining and Sustaining Competitive Advantage

Into the Value Zone provides business leaders with an uncomplicated approach to evaluate their own company and the competition. Professor Ron Wood explains strategies that will help managers to create and execute initiatives that achieve sustainable results with enduring value for their clients and to manage their company’s assets with efficiency.

Ron Wood is a Professor in the School of Management at Marist College, New York. Professor Wood has worked or consulted for firms, such as IBM, RWD Technologies, GE, and Johnson and Johnson. He has over thirty years of experience in strategic management, research and analysis, and management training.