Data Collection and Analysis

In simple and non-technical terms, the Second Edition of Data Collection and Analysis illustrates a wide range of techniques and approaches used in social research projects. Always accessible and engaging, this comprehensive text covers both quantitative and qualitative approaches to data collection and analysis in social research, considering both the structure and logic of research projects and the ethics and politics of research. Building on the strengths of the First Edition, this new and expanded version includes: three brand new chapters focusing on: research and information on the Net; discourse research; ethnographic and discursive qualitative analysis; up-to-date examples of research in action and new material on questionnaire design, composite measurement and techniques of quantitative and qualitative interviewing.