STARTING A YAHOO! BUSINESS FOR DUMMIES

Turn browsers into buyers, boost traffic, and more
Build your store from scratch, or make the one you have more profitable
His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.
Discover how to
Use the Yahoo! Store Editor and Manager
Plan effective store navigation
Use better images to sell more products
Build successful advertising strategies
Generate more traffic from search engines

Rob Snell began by moving his parents' pet store online and tripling its business. Now he has an online consulting service as well as a popular blog at //ystore.blogs.com

Introduction.
Part I: Finding Out about Yahoo! Store.
Chapter 1: The Nickel Tour of Yahoo! Store.
Chapter 2: Planning Your Online Small Business .
Chapter 3: Jump-Starting Your Store .
Chapter 4: Anatomy of a Yahoo! Store Order.
Part II: Planning What’s in Store.
Chapter 5: Preparing to Build Your Yahoo! Store.
Chapter 6: Designing Your Store to Turn Shoppers into Buyers.
Chapter 7: Exploring Store Navigation.
Chapter 8: Selling with Pictures.
Part III: Building and Managing Your Store.
Chapter 9: Store Building with the Store Editor.
Chapter 10: Pushing All the Right Buttons.
Chapter 11: Designing All Kinds of Pages.
Chapter 12: Creating Product Pages with the Store Editor.
Chapter 13: Merchandising to Sell More.
Chapter 14: Checking Out the New Shopping Cart.
Chapter 15: Mastering the Store Manager.
Part IV: Profiting from Internet Marketing.
Chapter 16: Searching for the Right Words.
Chapter 17: Driving Traffic That Converts.
Chapter 18: Buying Your Way to the Top.
Chapter 19: Discovering Search Engine Optimization (SEO).
Part V: Making More Money with Your Yahoo! Store.
Chapter 20: Running Your Business by the Numbers.
Chapter 21: Converting Browsers into Buyers.
Chapter 22: E-Mailing Your Customers for Fun and Profit.
Chapter 23: Getting Down with Product Uploads.
Chapter 24: Mastering Domains.
Part VI: The Part of Tens.
Chapter 25: Ten or So Tools of the Trade.
Chapter 26: Ten or So RTML Resources and Recommendations.
Index.