Product Planning Essentials

This text for undergraduates, graduate students, and practitioners uses an interdisciplinary approach to cover product development and product management topics, and illustrates various tools and techniques for managing product planning efforts. Coverage progresses from concept generation and organizing people through market planning, commercialization, and launch. Chapter discussion questions are included. This second edition offers two new chapters on design and legal and public policy considerations, along with expanded discussion of global considerations and sustainable product development. Also new are simplified technical discussions of planning techniques, and best practices from recent cases. Kahn teaches marketing and directs the da Vinci Center for Innovation in Product Design and Development at Virginia Commonwealth University. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)