Football Fortunes: The Business, Organization, and Strategy of the NFL

Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue and explains the intricacies of the league’s expansions and mergers, territories and relocations; the operation of franchises; the role of stadiums and markets; and the effect of the NFL on domestic and foreign affairs.

Frank P. Jozsa, Jr., is professor emeritus of economics and business administration at Pfeiffer University in Charlotte, North Carolina. The author of numerous books about sports, he lives in Fort Mill, South Carolina.