圖書名稱:Packaging Baseball: How Marketing Embellishes the Cultural Experience
內容簡介
'This work examines the realities of baseball as an economic force and a product of popular culture, exploring such topics as the importance of music and giveaways, MLB's relationship with the media, the marketing of game-used memorabilia, the role of the National Baseball Hall of Fame, and the realities and ramifications of marketing as a global game. '--Provided by publisher.