圖書名稱:Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980
內容簡介
"This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue"--