"Provides its readers with thoughtful, comprehensive surveys of genre scholarship written by leaders in the field, and a soon-to-be influential call for a cultural, pragmatic approach to television genre scholarship."—Carolyn Anderson, University of Massachusetts
"This good, well-crafted collection will be a useful tool for the undergraduate scholar who wants to see the new direction television is headed."—J. Dennis Bounds, Regent University
"[Thinking Outside the Box] is first-rate and ideal for an introductory course in television studies. It offers considerable breadth and sufficient depth for the student to gain a general overview of television and a sense of how television can be analyzed."—Journal of Popular Culture