The Corporate University Handbook: Designing, Managing, and Growing a Successful Program

This comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning programs.

Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop faculty from the academic and business communities. Once the province of only the largest corporations, corporate universities are fast becoming the standard at smaller companies as well.

Featuring contributions from experts at ten different corporate universities, academic institutions, and consulting firms, The Corporate University Handbook addresses the three major components of corporate university success:

• organization,
• content,
• and processes.

From structural and financial models to the role of technology, from curriculum development to evaluation approaches and measuring ROI, The Corporate University Handbook shares a wealth of information on this major development in professional education.

Mark Allen, Ph.D. is the director of Executive Education at Pepperdine University’s Graziadio School of Business and Management. He previously directed executive education programs at USC’s Marshall School of Business.