Venture Mom

You can take care of kids and take care of business. Many mothers today are jumping into the entrepreneurial ring, transforming simple ideas into profitable ventures. And in the process, they're creating flexible jobs for themselves-all without start-up capital, business plans, or even babysitters. Venture Mom recounts inspiring stories from women who have channeled their passions into money-making products and services, from designer onesies to gluten-free cookies. They're thriving in the whirlwind of motherhood and entrepreneurship. Venture Mom helps anyone get started. It strips away the mystery of launching a business and unlocks a fast, easy formula. No time for market research? No budget for promotion? In 12 steps, each achievable in a week, the book simplifies the start-up process and shares: Tips and techniques for honing a concept, doing just enough research, and finding the perfect name * Five factors that improve the odds of success * Free resources for logos, web design, and branding * Strategies for leveraging email, blogging, and social media * And much more Whether the goal is adding to the family finances or building a major enterprise, Venture Mom delivers the tools you need to make your business dream a reality.