購物比價找書網找車網
FindBook  
 有 1 項符合

REBUILDING BRAND AMERICA

的圖書
REBUILDING BRAND AMERICA REBUILDING BRAND AMERICA

作者:DICK MARTIN 
出版社:AMERICAN MANAGEMENT ASSOCIATION
出版日期:2007-03-01
圖書選購
型式價格供應商所屬目錄
 
$ 929
三民網路書店 三民網路書店
商業通論
圖書介紹 - 資料來源:三民網路書店   評分:
圖書名稱:REBUILDING BRAND AMERICA
  • 圖書簡介

    Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. Rebuilding Brand America is an exploration of anti-Americanism, from its causes and earliest manifestations to current efforts to mitigate it. Martin explains why many of these efforts failed, and reviews the many prescriptions formulated by more than a dozen task forces. He then bases his recommendations on the best practices of leading companies, and on his own 32-year career in public relations and brand management. Rebuilding Brand America features exclusive interviews with journalists, media and PR professionals, and executives from global icons like McDonald , Wal-Mart, and FedEx, and analyzes the groundbreaking work of thought leaders such as: * Pollster John Zogby, whose insights into the Muslim world continue to inform policy in the Middle East * Newsweek editor Fareed Zakaria, whose essay on the 9/11 attacks

      shed new light on the Islamic mind * Keith Reinhard, president of Business for Diplomatic Action, a non-partisan business group organized to fight anti-Americanism by addressing its causes in U.S. business practice Based on a deep understanding of anti-Americanism roots, Rebuilding Brand America is a call to action that will help U.S.-based companies prosper in global markets.

      Author Biography: Dick Martin (Summit, NJ) was executive vice president of public relations, employee communications, and brand management for AT&T. He has published articles in The Harvard Business Review and other media, and is the author of Tough Calls.

  • 作者簡介

    Dick MARTIN (Summit, NJ) was executive vice president of public relations, employee communications, and brand management for AT&T. He has published articles in The Harvard Business Review and other media, and is the author of Tough Calls.

贊助商廣告
 
金石堂 - 今日66折
整形密碼:醫美手術背後的科學與美學
作者:劉韜滔
出版社:莫克文化事業股份有限公司
出版日期:2022-10-29
66折: $ 251 
金石堂 - 今日66折
旅遊大歷史
作者:賽門.亞當斯、R. G.格蘭
出版社:大石國際文化
出版日期:2019-12-03
66折: $ 792 
金石堂 - 今日66折
造神:人類探索信仰與宗教的歷史
作者:雷薩.阿斯蘭
出版社:衛城出版
出版日期:2020-09-02
66折: $ 297 
金石堂 - 今日66折
長崎
作者:艾力克.菲耶
出版社:衛城出版
出版日期:2020-05-06
66折: $ 185 
 
Taaze 讀冊生活 - 暢銷排行榜
英文作文,抄這本就夠了:實用句型+學測例題+豐富範文,輕鬆擺平英文寫作
作者:李宇凡
出版社:捷徑文化
出版日期:2024-03-06
$ 285 
博客來 - 暢銷排行榜
SAKAMOTO DAYS 坂本日常 16 (首刷限定版)
$ 252 
金石堂 - 暢銷排行榜
嫁入狼族~異種婚姻譚~Ⅱ (特裝版)
作者:犬居葉菜
出版社:東立出版社
出版日期:2024-10-23
$ 162 
Taaze 讀冊生活 - 暢銷排行榜
圖解英文文法的原理【暢銷修訂版】:看圖學文法不用背,一張圖就懂!用老外的思維理解英文!
作者:安正鳳
出版社:語研學院
出版日期:2020-04-09
$ 299 
 
Taaze 讀冊生活 - 新書排行榜
2025【循序漸進完勝攻略】升科大四技二專會計學總複習測驗卷[升科大四技二專]
作者:梁若涵
出版社:千華數位文化股份有限公司
出版日期:2024-09-15
$ 153 
Taaze 讀冊生活 - 新書排行榜
2025【循序漸進完勝攻略】升科大四技二專基本電學(含實習)總複習測驗卷[升科大四技二專]
作者:陳新
出版社:千華數位文化股份有限公司
出版日期:2024-09-20
$ 162 
金石堂 - 新書排行榜
性格差不奢求永遠(全)
作者:志々藤からり
出版社:東立出版社
出版日期:2024-11-30
$ 133 
博客來 - 新書排行榜
山茶花情書【首刷限量為你而寫信紙組】
作者:小川糸
出版社:圓神
出版日期:2024-11-01
$ 347 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策