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SALES SCRIPTS THAT SELL 2E的圖書 |
SALES SCRIPTS THAT SELL 2E 作者:GAMBEL & GAMBEL 出版社:AMERICAN MANAGEMENT ASSOCIATION 出版日期:2007-09-26 |
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Be prepared for every selling situation!
Whatever the scenario, effective salespeople know how to immediately establish customer rapport, build trust and self-confidence, overcome resistance and objections -- and win sales. Completely updated with all new material, Sales Scripts That Sell puts the most powerful selling scripts at readers’ fingertips, providing solutions for a wide range of sales situations.
An all-in-one training manual for every level of experience, the book is arranged by selling activity, including:
* prospecting * controlling the sale * countering objections * handling stalls * closing * getting referrals.
Complete with new scripts for e-mail and voicemail, this go-anywhere, easy-reference guide ensures that the language salespeople use is positive, effective, and on target. The book contains motivational introductions, warm-up exercises, memory joggers, and even ""stage directions,"" with instructions on use and delivery. Proven, practical, and all new, this is a must-have book for sales professionals everywhere.
Teri Gamble and Michael Gamble (New Milford, NJ) are sales motivators and trainers who own their own company -- Interact Training Systems -- and whose training program case studies won Best of Show from GMAC Real Estate. They are the authors of three books and numerous articles on sales and communications.
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