Erdem

A landmark first book from the celebrated British designer, Erdem Moralioglu, published to coincide with his 20th year in fashion.

ERDEM is a poetic and personal immersion into the world of Erdem Moralioglu and the globally renowned fashion house he has built over two decades. The monograph delves into the designer’s vision and process, underpinned by his vivid imagination and narrative flair. The book captures Erdem’s inspirations and obsessions, the muses and collaborators that forge his compelling approach to fashion and design.

Echoing Erdem’s own layering of historical references and cultural touchstones, the book interweaves primary source material, artworks and photography from seminal 20th and 21st century names including Alasdair McLellan, Campbell Addy, Craig McDean, Ethan James Green, Inez & Vinoodh, Juergen Teller, Steven Klein and Tyler Mitchell. A striking portrait series by Paul Kooiker of Guinevere van Seenus embodies the multiple, mercurial characters of Erdem’s female muses, introducing archival looks from two decades of collections. Short stories, scripts, recipes, interviews and contributions from close friends, ardent admirers and long-time collaborators of the house, ground each chapter with context and insight. Erdem’s own photography reveals more candid moments in his studio and backstage at his shows.

This monograph establishes Erdem’s position, not just as one of the most celebrated contemporary independent fashion designers, but as a virtuoso of the 21st century.

Authored by Erdem Moralioglu; foreword by Anna Wintour; contributions by Andrew Bolton, Charlie Porter, Christian Lacroix, Glenn Close, Hanya Yanagihara, IB Kamara, Maria Balshaw, Nicholas Cullinan, Olivier Gabet, Polly Stenham, Ruthie Rogers, Sarah Mower, and Tim Blanks.

Erdem Moralioglu MBE earned his master’s degree in 2003 from the Royal College of Art. After working with Vivienne Westwood and Diane von Furstenberg, he launched his eponymous label in 2005. He has received numerous accolades, including the British Fashion Council’s Designer of the Year award and the Vogue Fashion Fund Award. Maria Balshaw CBE is director of Tate, London. Tim Blanks is editor-at-large, Business of Fashion. Hugo Macdonald is global design director of Wallpaper. Sarah Mower MBE is a fashion journalist and critic for US Vogue and an advocate for young designers. She is the British Fashion Council’s Ambassador for Emerging Talent and Chair of the NEWGEN committee. Charlie Porter is a writer, fashion critic, and curator. He has written for the Financial Times, the Guardian, The New York Times, GQ, Luncheon, i-D and Fantastic Man. Ruthie Rogers is a renowned chef, restaurateur, and cofounder of the River Café, a Michelin-starred restaurant in London. Polly Stenham MBE, FRSL is a playwright known for her play That Face. Dan Thawley is a writer, curator, and artistic director. He is the former editor-in-chief of A Magazine Curated By. Anna Wintour is editor in chief and chief content officer of American Vogue and Condé Nast.