Tune In!: How to Make Smarter Decisions in a Noisy World

Your decisions matter. Yet in today’s noisy world of distraction, disinformation and data overload, we tune out. We hear less than ever and rush to misjudgement.

Despite popular opinion, the most underestimated risk isn’t economic, political or even climate risk - it’s human decision risk, and the failure to hear who or what really matters.

The result? A catalogue of error that not only destroys lives and polarises communities but damages reputation and squanders opportunity.

Now that can change. Because what’s predictable is preventable.

In this modern masterclass, award-winning Nuala Walsh champions a better understanding of behaviour as an insurance policy against misjudgement. Tune In stands apart by drawing attention to decision ’deaf spots’, the judgement killers that stop us hearing what matters, when it matters.

Armed with a new PERIMETERS framework and dozens of strategies that favour human intelligence over artificial intelligence, you’ll discover the 10 traps that bind our reasoning, memorably illustrated by a cast of business titans, sporting icons, presidents, journalists, serial killers, astronauts and more.

By tuning in to the right voices...
- You’ll hear what others don’t, gaining instant advantage;
- You’ll make sense of past mistakes and prevent future ones;
- You’ll stand out not lose out and become an influential Decision Ninja quicker than you think.

It’s time to build a better world. It’s time to Tune In.

Nuala Walsh is a global Non-Executive Director, behavioural scientist, TEDx speaker and award-winning C-suite marketeer with over three decades at FTSE-50 investment companies.

President of the Harvard Club of Ireland, she is a Founding Director of the Global Association of Applied Behavioural Scientists.

Her board appointments span business, sport and non-profit organizations including UN Women, World Athletics, the Innocence Project, British & Irish Lions, and the Football Association.

As MindEquity CEO, she advises Fortune 500 companies on matters of reputation, culture, communications, and decision-making.

Recognized among Top 100 Most Influential Women in Finance, her views feature in Harvard Business Review, Psychology Today, Forbes, Inc, on the BBC and Fox Business.

A Visiting Lecturer at Harvard Kennedy School, the London School of Economics, and INSEAD, she holds several first-class Masters Degrees.