Managing Nonprofit Organizations in the 21st Century

Dr. James P. Gelatt discusses the five basic principles that should guide all nonprofit organizations: mission, leadership, management, professionalism, and financial stability. Each principle is thoroughly explored and is enhanced by instructive examples of notable managers and successful organizations. The contents also feature a strategic planning guide, tips on building an effective staff, public relations, and fundraising and marketing advice. Managing Nonprofit Organizations in the 21st Century is a guide to proven management methods and leadership techniques that will successfully direct any nonprofit organization into the next century.

JAMES P. GELATT is consultant, workshop presenter, and teacher of management in the Graduate School for Management and Technology at the University of Maryland, College Park. He is president-elect of the Washington chapter of the National Society of Fundraising Executives and will be president during 1995.