How the Mighty Fall: And Why Some Companies Never Give in

　　Picking up where Good to Great and Built to Last left off, bestselling author Jim Collins introduces a framework for diagnosing and correcting a company’s decline.

　　Good to Great and Built to Last identified the distinguishing characteristics shared by companies that not only achieved greatness, but also sustained it. In How the Mighty Fall, Jim Collins considers the "dark side," offering a perspective on how a fall from greatness can happen -- to even the seemingly invincible. Adapting the very methodology that established Good to Great as a landmark, How the Mighty Fall shows that every institution, no matter how great, is vulnerable to decline, but recovery is possible. In some cases, companies emerge stronger -- even after having crashed into the depths of a near-catastrophic fall. Collins presents a framework that will help business leaders and companies identify the "silent creep of impending doom" and swiftly set a correction course. Rigorous in its analysis, surprising in its findings, How the Mighty Fall is an in-depth look at the decline of some of our nation’s greatest companies and a useful tool for companies and individuals seeking to avoid such a fate. Themes from How the Mighty Fall:

　　‧Whether you prevail or fail, endure or die, depends more on what you do to yourself than on what the world does to you.

　　‧An institution can look strong on the outside but already be sick on the inside, dangerously on the cusp of a precipitous fall.

　　‧The signature of the truly great versus the merely successful is not the absence of difficulty, but the ability to come back from setbacks, even cataclysmic catastrophes, stronger than before...As long as you never get entirely knocked out of the game, hope always remains.

作者簡介

　　JIM COLLINS is a student of companies -- great ones, good ones, weak ones, failed ones -- from young start-ups to venerable sesquicentenarians. The author of the national bestseller Good to Great, he serves as a teacher to leaders throughout the corporate and social sectors. His work has been featured in Fortune, Business Week, The Economist, USA Today, and Harvard Business Review.