Turn Eye Appeal into Buy Appeal

This award-winning ebook provides easy-to-read instructions that will help the non-designer or graphics student create eye-catching marketing pieces with great graphics and compelling content.

The book has over 200 full color illustrations and samples, and hundreds of eye-popping tips to show entrepreneurs how to create dynamic designs for postcards, flyers, business cards and more. It has a section on writing persuasive copy that “hooks” customers and an introduction to branding.

The book is organized in 11 sections:

• Good Marketing Requires Good Design
• Make Visual Elements Memorable
• Writing Persuasive Content and Making it Flow
• The Best Typography for Design and Readability
• Laying Out Your Pages with Style
• Design Solutions for Specific Projects
• Working with Digital Imagery
• The Role of Color in Your Design
• Getting Graphics Files Ready to Print
• Answers to Your Printing Questions
• Resources