金石堂亞馬遜書店神經科學類、神經心理學類銷售榜首
雖然我們的一言一行都是由大腦控制，但是大部分人並不清楚自己的大腦到底如何運作。我們對於大腦功能有著許多的疑問：有什麼方法可以增強腦力？我們是怎麼學習的？睡眠和壓力對大腦有什麼樣的影響？為什麼一心多用是個迷思？什麼樣的訊息可以吸引人們的注意？為什麼我們這麼容易忘記？複習新訊息又為什麼對記憶這麼重要？男人和女人有不同的大腦是真的嗎？年紀大的人就不能學習新事物嗎？
目前大腦科學家已經累積了足夠的知識來回答上述問題，這些都是企業家、父母和老師迫切需要知道的。在《大腦當家》一書中，分子生物學家麥迪納博士分享他在大腦科學領域研究的成果，探討大腦知識對於在教室的教學以及在職場的工作能有什麼幫助。書中每一章分別解釋一個大腦守則──科學家所知道的大腦工作方式，然後提出可以改變我們日常生活的建議。
當你了解大腦究竟是如何運作的，就會明白應該如何充分利用大腦。
▼運動‧大腦守則1：運動增強腦力
▼生存‧大腦守則2：大腦也是演化的產物
▼大腦迴路‧大腦守則3：每一個大腦的配線都不相同
▼注意力‧大腦守則4：人們不會去注意無聊的東西
▼短期記憶‧大腦守則5：重複才記得
▼長期記憶‧大腦守則6：記得去重複
▼睡眠‧大腦守則7：睡得好，記得清楚
▼壓力‧大腦守則8：承受壓力的大腦不能如常的學習
▼感覺的整合‧大腦守則9：刺激多重感官，反應更迅速
▼視覺‧大腦守則10：視覺凌駕所有感官
▼性別‧大腦守則11：男性和女性的腦是不一樣的
▼探索‧大腦守則12：我們是不屈不撓的天生探索者
★本書中文版《大腦當家》由遠流出版
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know-such as the brain's need for physical activity to work at its best.
How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget-and so important to repeat new knowledge? Is it true that men and women have different brains?
In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a Brain Rule-what scientists know for sure about how our brains work-and then offers transformative ideas for our daily lives.
Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.
You will discover how:
‧ Exercise improves cognition
‧ Every brain is wired differently
‧ We are designed never to stop learning and exploring
‧ Memories are volatile and susceptible to corruption
‧ Sleep is powerfully linked with the ability to learn
‧ Vision trumps all of the other senses
‧ Stress changes the way we learn
In the end, you'll understand how your brain really works-and how to get the most out of it.
