The Tortoise Guide: Starting and Building a Private Practice ... at Your Own Pace guides new entrepreneurs through the steps of starting and running a private practice, whether it be as a life coach, bookkeeper, massage therapist, graphic designer or any other solo business. The clear, simple steps demystify the process and make it feel possible for a propreneur - someone who has a skill they want to market that requires establishing a business. As a Tortoise, you’ll take it one small step at a time!